Alexey brodovitch biography of donald

Summary of Alexey Brodovitch

The Russian Alexey Brodovitch began his career in the 1920s in Paris as a designer before going on to revolutionize fashion photography and magazine publications in America.

In a parallel career, he taught and mentored a number of leading fashion photographers. Beginning his American life as a teacher at the Philadelphia College of Art in 1930, he taught his "Design Laboratory" workshops into the 1950s.

Conceived of as "an experimental laboratory," the workshop emphasized innovative learning from "accidents" and "mistakes" as a way of working through practical design problems.

Alexey brodovitch work

Posing questions such as, "Could this line be better? Could it be like, for example, Cocteau?," Brodovitch encouraged in his students a real-life, interactive approach to design that explored divergent, and often contradictory, processes.

His courses formed the foundation for future design education and, as such, his legacy has been passed down through future generations of design