Giovanni castiglioni mv augusta biography
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Interview: MV Agusta’s Giovanni Castiglioni
When an MV Agusta motorcycle took the chequered flag to win the Milan grand prix last year nobody was prouder than Giovanni Castiglioni, the 34-year-old CEO of the Italian company.
In a sense it was the culmination of the latest chapter in the history of the extraordinary brand that Giovanni took over in 2010 when his father, Claudio, died.
Giovanni castiglioni mv augusta biography
“For me it was really emotional,” Giovanni says.
That is probably an understatement. Claudio – a legend in the motorcycle world who reinvigorated Ducati in the 90s – had terminal cancer when he bought super-premium brand MV back from Harley Davidson, who had bought the struggling company from the family just two years previously for $109 million but failed to turn it round.
When Claudio took it back, it for the third time in 20 years the family had bought it.
Claudio first acquired the firm in the early 90s from its founding family –&nbs